Our Projects
Here’s a look at real client journeys—what they needed, how we responded, and what they had to say about the results we delivered while entering the Indian market.
Building a High-Impact Offshore Team in India – Without a Legal Entity
When a fast-growing US-based tech firm approached us, their requirement was both ambitious and unique: hire a full-fledged software development team in India capable of integrating seamlessly with their international operations for six months, and then transitioning to work independently on core projects—all without setting up an official entity in India.
Our engagement covered the entire lifecycle of offshore team building. We began by defining the right team structure—focusing on a balanced hierarchy that combined experienced leads, mid-level engineers, and fresh talent. We ensured diversity in skills and seniority, so the team could function with autonomy, handle varied workloads, and grow organically.
We crafted bespoke employment contracts tailored to Indian labour laws, taking care to reflect the client’s company culture, confidentiality needs, and performance standards. Interviews were conducted across time zones with precision and care—each candidate vetted not only for technical expertise but also for adaptability to international workflows.
To support the team’s physical presence, we negotiated and finalised a flexible two-year office contract in a prime urban location—complete with infrastructure, IT support, and scalability options. Importantly, this was executed without the client having to establish a permanent legal entity in India.
We also arranged for compliant payroll processing, medical and accidental insurance, and day-to-day HR support through our network of trusted partners. Every operational aspect was managed seamlessly—giving the client peace of mind and full transparency through regular reporting.
This comprehensive solution enabled our client to tap into India’s vast tech talent pool, without the usual legal and administrative overheads. The entire process—from brief to go-live—was completed in under 90 days.
A 360° Expansion Strategy for a US Security Software Firm
When a US-based cybersecurity software company sought to enter the Indian market, they needed more than just an introduction—they needed a partner who could plan, execute, and deliver impact swiftly. We were engaged for a high-intensity, three-month project to help them understand the Indian market, identify the right resellers, and make strategic inroads across Tier 1 cities.
Our engagement started with a clear objective: secure a trusted local reseller capable of taking their enterprise security software to market across key sectors. We conducted in-depth research to shortlist top-tier, domain-relevant reseller candidates. Leveraging our strong industry network, we initiated conversations and pre-qualified partners aligned with the client’s business goals, technical capabilities, and customer reach.
Simultaneously, we planned and facilitated meetings with prospective end clients in Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, and Kolkata. From government entities to large private enterprises in finance, IT, and manufacturing, we ensured that every meeting had a clear agenda, pre-briefed attendees, and a focus on real opportunities.
We also curated the client’s India visit down to the last detail—managing their itinerary, booking flights, hotel stays, intercity travel, and even cultural experiences to ensure their trip was smooth and productive. Our team accompanied them during key meetings to ensure localisation, follow-ups, and seamless communication.
One of the most crucial aspects of the project was market insight. We delivered a comprehensive intelligence report highlighting India’s security software landscape. This included competitor benchmarking, pricing sensitivity, compliance considerations, buyer personas, and go-to-market suggestions. We also mapped local expectations around deployment models, service levels, and procurement cycles—enabling the client to tailor their messaging and pricing.
All of this was executed within a tight three-month window, with clear milestones and measurable outcomes delivered every fortnight.
Market Exploration for a Thai FMCG Brand in India
A rising FMCG brand from Thailand approached us with a clear objective: to explore the viability of entering the Indian market. Their products had seen success across Southeast Asia, and they were keen to understand whether India could be the next frontier. Our role was to provide on-ground insight, logistics solutions, and cost assessments over a focused six-month engagement.
Our first task was to identify warehousing partners in India who could offer scalable, compliant, and strategically located storage without requiring a formal company presence. After a detailed assessment, we shortlisted three facilities across key distribution hubs—Mumbai, Delhi NCR, and Bengaluru—each offering third-party logistics (3PL) models tailored to imported FMCG goods.
Next, we facilitated targeted meetings with major supermarket chains, retail aggregators, and modern trade distributors across Tier 1 cities. These included both national players and regional retail giants. We ensured the client could assess partnership potential, shelf placement terms, and credit cycle norms—critical data for go-to-market planning.
To ensure focused expansion, we conducted a data-led regional opportunity analysis. Our research pinpointed high-growth consumption zones based on population demographics, income levels, existing competitor activity, and demand for similar product categories. Our recommendation was to launch initially in North India, where brand acceptance for imported products was notably higher.
We also helped the client engage a reputed Indian PR and marketing agency with experience in launching international FMCG brands. The selected partner provided costed campaign mock-ups, influencer outreach strategies, and in-store activation plans tailored to Indian consumer behaviour.
Finally, based on the insights and cost models we provided, the client chose to defer their India launch, citing the high initial investment, regulatory complexity, and need for a dedicated in-country presence. However, they continue to monitor the market and have kept our engagement active for periodic updates and re-evaluation in future fiscal cycles.
End-to-End Market Entry for a German Equipment Manufacturer in India
A local German manufacturer of heavy industrial equipment approached us with a clear mission: to establish a reliable operational base in India to serve the growing South Asian market. Their needs spanned across warehousing, regulatory compliance, and entity formation—with the additional complexity of ensuring seamless logistics for large-scale equipment.
We were brought on board as their local partner to manage the entire India entry process, from groundwork to go-live.
Our first task was to identify a strategic location for their warehouse and operations hub. We focused on industrial zones with direct access to highways and infrastructure that could support the movement of 16-wheeler trucks—critical for the easy loading and unloading of containers. After evaluating multiple sites, we shortlisted and secured a logistics-friendly location near a major port, complete with ready-to-use warehousing and expansion options.
Navigating the complex terrain of customs and regulatory paperwork was another critical piece of the puzzle. We conducted a full-scale analysis of applicable duties, exemptions under trade agreements, and documentation requirements for importing heavy machinery. More importantly, we introduced the client to key stakeholders—customs brokers, legal consultants, and officials—ensuring they had the right allies for a smooth entry and future transactions.
In parallel, we facilitated the complete setup of their Indian subsidiary. This included company incorporation, PAN/TAN registration, bank account opening, GST enrolment, and appointment of local directors. We also coordinated legal documentation and secured office space for corporate operations.
Licensing and certifications were another key deliverable. Our team identified all applicable central and state-level approvals—ranging from pollution control and safety certifications to warehousing permits and import compliance. We managed the end-to-end process, from documentation and liaison to final approvals.
The warehouse was operational within 120 days of project initiation. The client successfully cleared and delivered their first shipment of equipment through the new facility and has since expanded distribution across a few Indian states. They now plan to scale operations with local assembly and fabrication units in Phase 2 under "Make In India".
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Marketsage Technologies Private Limited
Noida, Uttar Pradesh, India
CIN: U70200UP2025PTC214316
MSME / UDYAM : UP-28-0151953
Contact@marketsageindia.com
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